Prime Video

Strategic LGBTQ+ Publicity for The Boys Season 4

To increase engagement with the LGBTQ+ community for The Boys Season 4, we executed a targeted publicity campaign, connecting with prominent platforms like PRIDE, The Advocate, and Out. Our strategy centered on spotlighting Valorie Curry's role, aligning it with substantial LGBTQ+ themes.

• Orchestrated interviews and feature articles across top LGBTQ+ sites, highlighting the depth and nuances of LGBTQ+ narratives within the show.
• Engagement-focused initiatives like social media interactions amplified Curry's voice as an LGBTQ+ ally.
• Generating tens of millions of impressions, our campaign provided momentum to drive ongoing discussion and engagement within the LGBTQ+ community.