Netflix

Heartstopper x London Pride

Netflix engaged Allied to create a vibrant and authentic experience for Netflix's Heartstopper at Pride in London 2023. Therefore, our team:

• Designed a custom-made float that not only featured the show's talent, but also immersed them in the festive atmosphere, ensuring a genuine connection with the core audience.
• 'My Mate Kate' hosted onboard, complemented by 120 dancers, walkers, and members of the Netflix team, creating a lively and engaging presence along the march route.
• Enriched the experience with a full brass band entertaining the crowd, adding a musical dimension to the celebration.
• The experience reached its peak at Trafalgar Square, where the show's talent took the stage to introduce an exclusive preview of the Season 2 trailer, creating an unforgettable climax for the audience.
• Ensured that every aspect of the experience resonated authentically with the core audience of the show, fostering a deeper connection and engagement.