Prime Video

Celebrating A League of Their Own

To generate buzz for the release of Prime Video’s A League of Their Own series in conjunction with the film’s 30th anniversary, Allied produced an exclusive screening event in Rockford, IL, home of the original Peaches women’s baseball team. Our team:

• Produced a 1940s baseball-themed street fair with swing dancers, a live band, classic 40s-era cars, ballpark snacks, and pitching games with prizes
• Hosted screening at the historic Coronado Movie Palace
• Managed a post-screening Q&A with producers, cast, and original AAGPBL member Maybelle Blair
• Secured pre-event promotion with regional leagues and women’s groups in the greater Chicago area.
• Activated local and national press to work the “green carpet” and interview talent