SEGA Europe

Company of Heroes

To promote the release of Company of Heroes 3, a real-time strategy game set in World War II, the agency secured a total of 16 programs across 2 key beats – the PC launch in February 2023 and the console release in May 2023 – with brands that aligned with the game’s central themes and target audience.

• Imperial War Museum created sponsored video content focusing on key in-game battles, featured on IWM's socials.
• Airfix partnership included a UK consumer sweepstakes, influencers, social and digital media, and a consumer offer.
• AverMedia ran a global promotion across the US, Spain, Germany, Taiwan, and Japan, engaging consumers with the chance to win AVerMedia products and COH3 game codes.
• 5.11 Tactical hosted a sweepstakes for game codes plus $2,500 worth of 5.11 gear, supported by email, website inclusion, paid digital media, a dedicated blog post, livestreams, influencer support, and social media.
• History Channel provided exclusive footage for Relic to share via livestream, offering a sneak peek of their upcoming FDR docuseries.
• Relic sponsored veteran and streamer Patrick Schillemat to join Wounded Warriors Canada's Battlefield Bike Ride in Italy, showcasing the experience through livestreams, email, website, and social media support to raise awareness and funds for Wounded Warriors Canada.