Annapurna

Game Studios Brand Audit

We audited Annapurna’s Interactive division and its major video game titles to optimize for the current digital landscape.

• After implementing our optimizations and recommendations, these titles ranked 30% higher on search, and reached the top 10 charts on the app stores.
• We also identified pages across the Annapurna Pictures domain which lacked proper tracking setup. By implementing more comprehensive tracking, Annapurna's BI teams were able to collect more data on interactions with specific titles and with the enhanced level of analytics the team could make more strategic decisions current and future titles - maximizing on-site exposure and user engagement.