Rockstar

Capcom X Rockstar at TwitchCon

We orchestrated and executed a strategic partnership between Rockstar Energy and Capcom at TwitchCon San Diego, delivering a comprehensive series of co-branded activations. The partnership leveraged collaborative social media efforts between the two brands before and during the event, amplifying their joint marketing impact. To drive engagement for the partnership, our team:

• Designed and implemented an immersive booth experience featuring co-branded wall art, an interactive sticker wall, a Rockstar entrance arch, and Rockstar sampling stations.
• Conceptualized and managed interactive community engagements including a photo scavenger hunt, community meet-ups with Rockstar giveaways, and co-branded live streams featuring Monster Hunter Wilds.
• Produced and executed an exclusive Creators Mixer attended by over 300 influencers and press, featuring custom Monster Hunter "Rocktails."
• Coordinated an interactive session with Full Squad Gaming and developed a co-branded photo booth experience.
• Strategized and implemented collaborative social media efforts between both brands before and during the event to amplify their joint marketing impact.