Square Enix

FFVII Rebirth x Butterfinger

Allied assisted Square Enix in a partnership with confectionary giant Ferrero to make FINAL FANTASY VII REBIRTH the face of Butterfinger's "Game Better with Butterfinger."

• The 5-month partnership featured an Ultimate Gaming Bundle sweepstakes with 500 FFVII REBIRTH and 500 FFVII REMAKE game codes as prizing, as well as products from partners Sony, HyperX, and DxRacer.
• Butterfinger also participated in Extra Life's Game Day for the Children's Miracle Network Hospital and provided everyone who donated a minimum of $5 through Team Butterfinger special access to a code for the Shinra Bangle MK. II in-game item.
• The partnership included retail display ads featuring FFVII REBIRTH’s key art, logo, and characters at thousands of retail locations throughout the US.
• The program was further bolstered by paid media support, social media posts, email inclusion, and an influencer streaming campaign.