Square Enix

Tomb Raider x Coca-Cola

For one night only, fans were invited to attend cinema viewing parties hosted by Square Enix and Coca-Cola to celebrate the release of Shadow of the Tomb Raider. Attendees:

• Experienced 75 minutes of heart-stopping content highlighting the journey of protagonist Lara Croft through in-game cinematics
• Received limited-edition collectable cups and cards with codes to unlock the “Red Shadow Band Resource Pack” in-game content

Special Tomb-Raider edition Share-a-Coke bottles were also available for a limited time, which gave fans a rare collectible associated with the promotion and connected Coca-Cola to one of the most beloved and aspirational characters in gaming.