Square Enix
Tomb Raider x Coca-Cola
For one night only on September 12, 2018, fans were invited to attend cinema viewing parties hosted by Square Enix and Coca-Cola to celebrate the release of Shadow of the Tomb Raider. Attendees:
- Experienced 75 minutes of heart-stopping content highlighting the journey of protagonist Lara Croft through in-game cinematics
- Received limited-edition collectable cups and cards with codes to unlock the “Red Shadow Band Resource Pack” in-game content
Special Tomb-Raider edition Share-a-Coke bottles were also available for a limited time, which gave fans a rare collectible associated with the promotion and connected Coca-Cola to one of the most beloved and aspirational characters in gaming.
Solutions: Gaming
Regions: N America EMEA
